Initial Creation:
Mental Training, Inc. (MTI) provides athletes and performers with customized information and training to learn and strengthen the mental skills necessary for consistent optimal performance. Our most common client is an athlete, performer or business person who is talented, hard-working, but underperforming. In 2006, the Founder of MTI incorporated the concepts, clients and assets of his 15yr old performance enhancement sole proprietorship. Clients now include amateur and professional athletes, Olympic gold medal winners, as well as individuals from most every sport or activity that has a performance component.
Current Revenue Streams:
MTI’s 1on1 live and self-paced online mental training services make up the bulk of current revenues. In order to effectively support all our clients, MTI developed a universal HTML5 app (MentalApp®) that clients can use to learn mental skills, track their progress and improve their performance. Because of the innovative design of this app, athletes are able to get affordable, customized mental training whenever they need it. MTI has registered the term “Mental Trainer” and owns the trademark to its use. Immediate growth opportunities also exist in the development of Executive Coaching programs, educational programs, government programs (CIA, Navy Seals and other Armed Forces), as well as the partnership of MTI with big-box fitness facilities and those businesses specializing in elite athlete speed and agility training. In addition, all MTI’s online services are being translated in multiple languages.
Growth Opportunities:
Because everyone performs every day but few people know how to control thoughts and emotions, the short-term market is enormous, currently estimated at $200 billion world-wide. The US is a sports-crazed country that values high performance. However, there is surprisingly very little competition for the mental training services MTI provides. In short, MTI is a financially stable company, the mental training market potential is enormous, the competition is very small, MTI has unique and protected intellectual property, and it owns a highly effective process that produces results.
The Promise of Artificial Intelligence:
MTI has the world’s largest collection of Mental Trainer-led recorded consulting sessions. It is currently in the process of uploading this treasure-trove and training AI on all of it – everything we’ve learned over the past 3 decades about mental training and performance enhancement. Within the next year, MTI will launch a fully interactive AI Mental Trainer®. Clients will have access 24/7 to affordable, success-proven mental coaching, allowing MTI to scale rapidly and impact millions of athletes and performers globally.
If interested in learning more about joining MTI as an investor, reach out to Dr. Robert Neff at [email protected]