At Mental Training, Inc, Mental Trainers® from around the world teach their clients the same mental skills that are used by Olympic athletes. Look no further than this elite team of Mental Trainers® to provide media insight into the mental complexities required to perform and medal during the upcoming Sochi 2014 Winter Olympics.

As the Sochi 2014 Winter Olympics approach, the physical and perhaps more importantly, mental demands placed on some of the world’s greatest athletes will be showcased to the world. Mental Training, Inc.’s (MTI) Mental Trainers® are intimately familiar with what these Olympians will face while competing at this elite level, and as such are readily available to provide expert commentary for local or national media throughout the Games.

In an environment where physical capabilities are at their highest, the Olympians who are the most mentally tough will be those standing atop the podium with a medal. Olympic medal hopefuls will spend at least 10,000 hours of physical training for their competition in the years leading up to the Olympic Games.

Shockingly, it will only take 500 milliseconds during an event to ruin their chances of earning a medal. “This is the amount of time it takes a negative thought to enter the mind and for neurons in the brain to fire and interfere with the muscle memory programs all athletes rely on for peak performance,” says Dr. Bob Neff, Founder and CEO of MTI.

Negative thoughts are only one of the many mental challenges an Olympic athlete will face during competition. Others include managing emotions, coping with stress, and dealing with the demands of the environment and other competitors. Athletes who have trained mentally are able to get in and stay in the zone to perform at their physical peak more often throughout an event. As viewers will see throughout the Sochi 2014 Winter Olympics, mentally tough athletes allow their body to do what it’s been trained to do without allowing their mind to interfere during high-pressure competition.

About Mental Training, Inc.
Mental Training, Inc. was founded in 2006 by Robert Neff, Ph.D. with the goal of helping good athletes become great. MTI and its team of Certified Mental Trainers® offer 1-on-1 mental training for amateur, professional, and Olympic athletes. Services also include programs designed for teams, associations and school districts. Extending beyond sports, MTI also works with executives, managers and salespeople, helping them control their thoughts and emotions while equipping them with the mental tools to perform their best when it matters most.